Can I trust the data?

Can you trust the data? It’s a question every researcher has asked themselves at some point in the process. The answers will depend on several fact...

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Bad research, bad data

Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn...

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Are you sitting comfortably?

Ensuring your insights have maximum impact has always been the goal of market research. The same is true for researchers in marketing and other field...

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How linear is your research?

How do you approach a research question? Do you follow a linear procedure, which begins with sourcing and moves through the standard steps of researc...

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