Bad research, bad data
Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn...
Sophiia
Consumer insights vs market research for beginners
Market research has been evolving rapidly over the past few years. With this evolution, comes new ways of doing just about everything. Today we’re ...
The evolution of AI in CX and market research
Artificial Intelligence as we’ve come to know it is an incredibly complex tool. All manner of things can be analysed with AI, from shopping habits ...
