Will 2020 be the year of forgotten data?
The Covid-19 pandemic has changed the world we know in fundamental and far-reaching ways. We have all had to adjust to new social and work practices ...
Future of Insight
The Bad Data Conundrum
Dirty data could be a bigger problem in market research than many people realize, and the drive is on to keep it in check. As the pandemic forced ...
What makes market researchers happy?
What makes a market researcher happy? Why should you care what questions your client wants you to ask? Who is to blame for bad results and how can yo...
Retail research in and after the pandemic
As the pandemic continues with vaccines presenting a light at the end of the tunnel, how can market researchers best service their clients in a rapid...
The broader the input the better the questions and the better the answers!
We value businesses getting access to a wide range of opinions and insight over relying on limited viewpoints Our fourth manifesto article refer...
Can human conversations and big data be combined?
We value the power of humans supported by machines over human-only research or big data analytics Our third manifesto item addresses the conflic...
In research, will collaboration always produce better results?
We value collaboration and peer validation over single sources of insight and narrative Our second manifesto item reflects how we have experienc...
Does open research help break down old fashioned silos of information?
We value openness and reuse of data and insight over siloed stores of old research Our first manifesto article is a reaction to the situation we...
Our vision for open-source research
The business world has changed completely in the last few years. Obviously Coronavirus has had a huge impact, but even before that, the pace of chang...
