Publications – Insightflow

Bad research, bad data

Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn’t.…

Sophiia October 14, 2021

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The goals of customer closeness

By Oliver Gwynne, STRAT7 “Putting customers at the heart of everything we do” is a phrase we are probably all familiar with, but what specifically…

David June 24, 2021

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