Information is not knowledge
Many organisations talk about being “data driven”. The reality, of course, is that data doesn’t drive organisations. It is simply part of a pro...
Publications
Many organisations talk about being “data driven”. The reality, of course, is that data doesn’t drive organisations. It is simply part of a pro...
“Should I pay for information?”It’s a common theme in some research projects where data may not be readily or easily accessible. To answer, you...
Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn...
By Oliver Gwynne, STRAT7 “Putting customers at the heart of everything we do” is a phrase we are probably all familiar with, but what specific...
In a recent Insightflow online panel, three industry experts looked at ‘Bridging the Insight-Adoption gap’. This concept – coined by panellist ...