Information is not knowledge
Many organisations talk about being “data driven”. The reality, of course, is that data doesn’t drive organisations. It is simply part of a pro...
Publications
Publications
Should I pay for information and if so, how much?
“Should I pay for information?”It’s a common theme in some research projects where data may not be readily or easily accessible. To answer, you...
Bad research, bad data
Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn...
The goals of customer closeness
By Oliver Gwynne, STRAT7 “Putting customers at the heart of everything we do” is a phrase we are probably all familiar with, but what specific...
Increasing impact: making research more effective
In a recent Insightflow online panel, three industry experts looked at ‘Bridging the Insight-Adoption gap’. This concept – coined by panellist ...
