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2021 AMA Marketing and Public Policy Conference
June 24, 2021 @ 9:00 am – June 25, 2021 @ 5:00 pm BST
Theme: “Marketing for Social Change: People, Purpose, Planet and Prosperity”
The AMA Marketing and Public Policy Conference (MPPC) is the premier international event for marketing academics, public policy makers and marketing practitioners interested in social and public policy.
Our 2021 conference theme is based on the four P’s of social change, “Marketing for Social Change: People, Purpose, Planet and Prosperity.”
Our motivation in selecting this theme is to encourage research and dialog on the contributions of marketing for addressing social and environmental issues that involve diverse perspectives and interests in a dynamic, rapidly changing environment. We hope to provide an open forum for productive discussion and debate representing a variety of viewpoints and ideologies. We are interested in research that will make an impact on these pressing social issues via theoretical development or pragmatic application.