4A’s Strategy Festival 2021
September 14, 2021 @ 9:00 am – 5:00 pm BST
Why the old ways will win in the “new normal”
Consumer journeys reinvented. Behaviors and habits changed. Brand relationships reconsidered. The pandemic has changed almost everything. But humans themselves have not changed, they are just adapting and the same will be true for the craft of planners. As brands find themselves in uncharted territories, the role and value of a planner’s skills have never been more essential. Planners will be the ones to help brands pivot from short-term survival to long term reinvention as they rebuild their foundation and create new connections with consumers. Join us this year at StratFest 2021 as we explore how planners will map the new consumer landscape to help create meaningful and valued brands for the future.
Since its introduction to the ad industry over 50 years ago, the strategy discipline has had an undeniable impact on the ways brands communicate and connect with consumers. The 4A’s StratFest celebrates the strategist community and is home to the 4A’s Jay Chiat Awards, which recognizes the best strategic thinking in marketing, media and advertising around the world.
Disclaimer. This is a 3rd party event, prices and details were correct at the time this listing was published.