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Artificial Intelligence in Market Research: Utopia or Dystopia?

Virtual Event

August 3, 2021 @ 5:30 pm 6:30 pm BST

Artificial Intelligence. Machine Learning. It’s the future. Or is it? 

Is AI fit for the purposes of Market Research? With the potential benefits and limitations to using AI, we can question if it’s worth the hype that it gets. Now that AI has the potential to contend with both quantitative and qualitative data, will the research process get more simple?

Join Ben Smithwell: Contract Service Design & CX Leader, Jason More: Director of Morsecode, and our very own Graham Ruddick as we delve into the Utopian (or Dystopian) world of Artificial Intelligence at 17:30 GMT.