Big Qual 2021
July 8, 2021 @ 9:45 am – 4:05 pm BST
As AI and machine learning become entrenched in market research, delivering large scale insight that provides the ‘why’ as well as the ‘what’ is increasingly economical, speedy and desirable.
Hear how HSBC, Chivas Brothers, Colgate Palmolive, Diageo, Cambridge University Press and others are bridging the gap between qual and quant by commissioning Big Qual methodologies to gain rich, personalised insight at scale.
Book your ticket to:
- Examine Big Qual methodologies that enable researchers to go large but stay personal
- Gain new tools for your Big Qual toolkit
- Glean qualitative insights from multiple sources of unstructured data
- Examine the fusion of AI and ML with qual to extend the breadth of insight
- Discuss the intersection of qual and quant methodologies and what this means for insight teams
Disclaimer. This is a 3rd party event, prices and details were correct at the time this listing was published.