Powerful Combination: InContext Technology and Smartphone Eye-Tracking
The synergy of smartphone eye-tracking and in-context research environments enables researchers to combine fast quantitative testing and in-depth answers. The standardized experimental approach from eye square provides the ideal setting for large-scale eye-tracking research. This allows for identifying the drivers of success for a product or creation.
In this session, Jeff Bander and Philipp Reiter will explore with you:
- How researchers capture real-world user behavior on devices that are used the most.
- How eye-tracking can be brought to the next level with the right research environments.
- How quantitative research and eye-tracking can be combined to provide fast results.
Disclaimer. This is a 3rd party event, prices and details were correct at the time this listing was published.