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Raising the standard of sample and data quality
July 13, 2021 @ 5:30 pm – 6:30 pm BST
Sampling and data quality are key to great research. They are the foundations of great insights. Ron Sellers suggests that in some cases over 50% of online panel results are bad data. It’s vital for researchers to recognise this and to understand what they can do to improve their own research.
This free Insightflow panel discussion will look at the impact of poor sampling and bad data. It will provide researchers with useful tools to recognise the causes and ways to avoid the risks of these threats.
The panel will help researchers become more confident in their methodology. It will also equip decision makers with the foundation to ask the right questions – at the right time – of their research teams.
Join our guests and Insightflow’s Founder Graham Ruddick in the next Insightflow panel discussion at 5.30 pm (London time)