A new study shows how newsroom and audience diversity affects coverage of political candidates
In terms of figures, the study found that when the market for a particular newspaper ranked in the 10th percentile in terms of diversity (in other words, if the paper had an overwhelmingly white readership), white candidates were almost 5% more likely to receive positive trait coverage than non-white candidates. However, if the readership placed that market in the 90th percentile in terms of diversity, then the tables flipped: non-white candidates were almost 5% more likely to get positive trait coverage.
However, things looked a little different when it came to the effect of newsroom diversity on trait coverage of political candidates. When the number of non-white staff in a newsroom increased, it didn’t correlate with a decrease in trait-based coverage of non-white political candidates.