A new study shows how newsroom and audience diversity affects coverage of political candidates
A study published in late January adds further weight to the refrain that diversity, equity and inclusion champions often share: DEI work is about more than just getting more minority voices in a room.
The study, published in State Politics and Policy Quarterly, evaluated how newsrooms with a good makeup of staff from traditionally underrepresented backgrounds and with an audience that was also diverse tended to cover political candidates — and whether differences emerged between the coverage of white vs. non-white candidates.
The study focused on an idea known as trait coverage, where candidates’ traits — such as socioeconomic status and other parts of a candidate’s social identity — are focus areas of news stories versus policies candidates may be pushing for.
A new study shows how newsroom and audience diversity affects coverage of political candidates.