Are media agencies complicit in industry’s failure to drive better inclusivity? | Opinions | Campaign Asia

Are media agencies complicit in industry’s failure to drive better inclusivity? | Opinions | Campaign Asia

The Black Pound Report, Lydia Amoah’s recent and highly anticipated study, sheds light on the representation gap that’s still prominent in the advertising industry, as well as the untapped commercial potential of the UK’s black, Asian and multi-ethnic consumer spending power.
Assuming the question is non-rhetorical, my response to Campaign’s recent article covering the report, which asked whether brands are ignoring 16% of the UK population and a £4.5 billion spend, is a resounding yes on both counts. 
The Black Pound Report states that less than a quarter of diverse audiences feel that brands tailor to their needs, or that advertising reflects them, so it’s clear we still have a long way to go in terms of the way we represent these communities in our ads.

Are media agencies complicit in industry’s failure to drive better inclusivity?

https://www.campaignasia.com/article/are-media-agencies-complicit-in-industrys-failure-to-drive-better-inclusivity/476236

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