Are media agencies complicit in industry’s failure to drive better inclusivity? | Opinions | Campaign Asia

Are media agencies complicit in industry’s failure to drive better inclusivity? | Opinions | Campaign Asia

This isn’t necessarily wrong, but research by DECA for our client Nationwide Building Society – a brand pioneering media inclusivity – showed that 92% of consumers who identify as part of a diverse group want to see brands advertise in channels and environments designed by and for their community, as well as mainstream media.

https://www.campaignasia.com/article/are-media-agencies-complicit-in-industrys-failure-to-drive-better-inclusivity/476236

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