Benchmarking diversity and inclusion in media and entertainment
Benchmarking diversity and inclusion in media and entertainment
Data from this research, fielded by Ipsos, shows that diversity, equity and inclusion (DE&I) is good for business; for brands with a 10-point higher Audience Representation Index score, there was a 30% higher likelihood that consumers would trust the brand. While representation is important to everyone, it means even more to those who have historically been under-represented and this affects consumer habits.
For example, 51% of women are more likely to trust brands that represent a diverse range of people, while 64% of black respondents in the UK and 67% of black respondents in the US tend to engage with brands more frequently if they are inclusive of diverse perspectives.
Benchmarking diversity and inclusion in media and entertainment.
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