Best practices for inclusive marketing research | Think with Google APAC
Consider the needs of the audiences you most want to hear from, and optimize your research to their needs. Implicit biases are underlying attitudes and stereotypes that can interfere with how we interact or think about other groups. There are a few basic checks you can put in place before starting your research to validate your own assumptions while also helping respondents feel comfortable with being their authentic selves.
Optimising research to reach the under-represented groups