Best practices for inclusive marketing research | Think with Google APAC

Best practices for inclusive marketing research | Think with Google APAC

The role of the researcher to interpret the data and provide context about the audience is very important. Finding an insight about a more niche audience that currently only represents a small portion of your customer base could have an outsized impact on future growth.

Important to consider that analysing data from niche groups if you are not a part of that niche group can lead to different interpretations – its necessary to at least understand your participants’ motivations

https://www.thinkwithgoogle.com/intl/en-apac/future-of-marketing/management-and-culture/best-practices-for-inclusive-marketing-research/

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