Brands step up efforts to reflect diversity in their products and spending

Brands step up efforts to reflect diversity in their products and spending

Brands that shrug off consumers of color are forgoing opportunities to cultivate relationships with shoppers from communities that will keep growing and gaining economic clout. The US buying power of Asian and Black consumers, for example, is expected to rise nearly 39% and 26%, respectively, from 2020 to 2025, compared with growth of 22% for white consumers.

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https://www.emarketer.com/content/brands-step-up-efforts-reflect-diversity-their-products-spending

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