How “seeing ourselves” on screen could effect cultural change

How “seeing ourselves” on screen could effect cultural change

The media and entertainment industry has a strong influence on society and the power to shape worldviews. Articulating precisely where and how that power and influence manifests can be a challenge, however. This is particularly true for issues around representation and, more specifically, how audiences feel – and what they care about – when it comes to diversity, equity and inclusion (DE&I) in the content they consume.
While this issue is often hard to define, it is extremely important for businesses to understand the potential impact of DE&I. New research from the World Economic Forum and Accenture shows that 59% of people who identify with a racial and ethnic minority tend to engage with brands more frequently if they are inclusive of diverse perspectives. Just over half (51%) of women are more likely to trust brands that represent a diverse range of people.

How ‘seeing ourselves’ on screen or on the page can effect cultural change. ![](https://assets.weforum.org/editor/responsive_large_webp_w-LB0zViJ4t09FdnXml7xWaiL3iFwXhnY8QwakCi5jk.webp)

https://www.weforum.org/agenda/2022/03/how-seeing-ourselves-on-screen-could-effect-cultural-change/

Related Articles

Responses