Industry needs to improve diversity to attract black and Asian travellers
This was one of the main findings of a new report by Women in Travel and the University of Surrey into the travel habits and views of British black and Asian travellers.
The research has been released at the same time as the Black Pound Report 2022, which also looked at the spending habits and behaviour of the UK’s multi-ethnic consumers.
Both reports found that travellers from black and Asian backgrounds were more likely to travel abroad than other UK residents, as well as being very concerned about safety and racial discrimination when choosing their holiday destination.
The Women in Travel report also highlighted the under-representation of people from these backgrounds in the travel industry, including those in senior positions, as well as the “lack of diversity” in travel firms’ advertising.