Microsoft Advertising – The Psychology of Inclusion and the Effects in Advertising, Gen Z

Microsoft Advertising – The Psychology of Inclusion and the Effects in Advertising, Gen Z

More targetedMarketing or advertising with this dimension focuses on how the brand is about empowering a niche audience, like a lifestyle, but that it inspires all to have agency in the brand and product line. An example of this is VANS –they target the skater lifestyle, but they marketed to everyone, and are adopted and worn by anyone. Everyone is welcomed to the brand

Empowering niche audiences important

https://advertiseonbing-blob.azureedge.net/blob/bingads/media/insight/whitepapers/2020/07-july/inclusive-marketing/microsoft-advertising-whitepaper-the-psychology-of-inclusion-and-the-effects-in-advertising-gen-z-final.pdf

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