Microsoft Advertising – The Psychology of Inclusion and the Effects in Advertising, Gen Z

Microsoft Advertising – The Psychology of Inclusion and the Effects in Advertising, Gen Z

Brands that do not focus on inclusive advertising and marketing today risk being left behind, as brands that are investing in inclusive messaging continue to grow perceptions of market leadership, authenticity and trustworthiness.

Likely to get left behind if brands don’t increase their diversity

https://advertiseonbing-blob.azureedge.net/blob/bingads/media/insight/whitepapers/2020/07-july/inclusive-marketing/microsoft-advertising-whitepaper-the-psychology-of-inclusion-and-the-effects-in-advertising-gen-z-final.pdf

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