Microsoft Advertising – The Psychology of Inclusion and the Effects in Advertising, Gen Z

Microsoft Advertising – The Psychology of Inclusion and the Effects in Advertising, Gen Z

Social/Cause-focusedMarketing or advertising with this dimension is about taking a stand on a societal issue or supporting a cause. A great example of this is REI’s campaign #OptOutsidewhere they took a stand against the consumerism culture of Black Friday and encouraged people to get outdoors instead. They closed all their retail stores and gave their employees the day off. Another great example is Dream Crazy by Nike.According to the Edelman Trust Barometer, 80% of people believe that brands should play apart in solving societal issuesand this approach highlights how brands can co-author with their customers a solution

Gen Z (and Millenials, however this is specifically looking at Z) are very socially focused

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