New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube | ExchangeWire.com
Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer sentiment towards English-only advertising practices, which shows a real need for marketers to be more diverse and inclusive in their advertising campaigns.The study has revealed that 81% of respondents live in bi-lingual homes, while 18% state English is not their native language. A further 29% speak at least one other language in addition to English in their home. In addition, 76% of respondents seek out content on YouTube as it offers more language choice; yet, 31% of respondents choose to ignore advertising on the platform mostly due to a lack of relevance to them, or because they are not run in the appropriate language.
D&I data on YouTube inclusive advertising.