New study shows diversity and inclusion, tech literacy and data-driven forecasting will be key drivers of sales success in 2022
Outreach, the largest and fastest-growing sales engagement and intelligence platform provider, today announced the results of a new study that uncovers what it takes to be successful in UK-based B2B sales in 2022. Based on the survey of 110 UK sales directors and above, the ‘B2B leaders usher in a new era of sales’ Forrester Consulting study shows that diversity, equity & inclusion (DE&I); adaptability; tech literacy and forecast accuracy are all critical for predictable business success in 2022 and beyond.
Without purpose and a diverse team, businesses are doomed to struggle
The survey reveals that brand purpose plays a critical part in buyer decision making. Two-thirds of respondents reported that buyers are asking them about their stance on social justice. This requires companies to create valuable products and services; take a position on social issues; clearly communicate their values to their prospects and customers; and hire and retain talent that reflects the world around them.
Manny Medina, CEO and co-founder at Outreach, comments: “We’ve always known our success is dependent on building teams that include people from different backgrounds and experiences who can challenge each other’s assumptions with fresh perspectives. It’s heartening to see the survey results show that the industry is at an inflection point when it comes to leading a business with a purpose. Businesses that want to embark on a purpose-driven journey must ensure that purpose is rooted in action, which requires communicating openly about results as well as societal commitments. Increased transparency makes for healthier, more trustworthy relationships – all of which helps salespeople build deeper connections with prospects and customers.”
New study shows diversity and inclusion, tech literacy and data-driven forecasting will be key drivers of sales success in 2022.