Proof versus potential: Why women must work harder to move up
In one 2019 study, almost 200 participants were given a selection of resumes for a director role at a fictitious technology company. Half highlighted the candidate’s past successes, while half highlighted their potential. The researchers quickly noted a pattern; participants consistently ranked male candidates highly if they focused on their potential. For female candidates the opposite was true – they were held to much higher standards, and their leadership potential was generally overlooked.