Mars revealed that it grew its Maltesers brand by 8% after launching three adverts focused on disability last year, claiming it was the single most successful campaign for the whole brand in more than a decade.
Brand grew with inclusive marketing
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Why is diversity so important in market research? Pepsi, Dove, ASOS… What do all these companies have in common? Well, they’ve all made some pretty…
Almost half of business leaders believe there aren’t enough candidates with a disability despite over 1M disabled people wanting to work Global business collective, the…
Half of Black women in senior management have resigned ‘due to racism at work’ Worryingly, half (50%) of the Black women surveyed who are in…
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