Highlights
The latest insights from our community
Organisations talk about business resilience and continuity, but more often than not, those conversations centre around the ability to trade without interruption after an external …
Who is best at helping us to make better decisions, humans or machines? This is not an entirely straightforward question. Machines (i.e. AIs) are already …
Insightflow has discussed the importance of Knowledge Productivity and the benefits it offers at length. Our most recent article looked at the differences between information …
Future of Insight
A selection of articles about the future of insight
“How many teams still deliver 50+ page PDF results?” The question was asked on Twitter by a researcher who works for YouGov, who then followed …
It has been a strange couple of years for market research. The pandemic led to a number of job losses in the sector, as clients …
Market research has been evolving rapidly over the past few years. With this evolution, comes new ways of doing just about everything. Today we’re covering …
Technology and research
A selection of articles about the impact of technology on research
Artificial Intelligence. Machine Learning. It’s the future.
Or is it?
The Market Research (MR) sector is, like many others, beginning to embrace new and emerging technology and …
Artificial Intelligence as we’ve come to know it is an incredibly complex tool. All manner of things can be analysed with AI, from shopping habits …
“The future is already here – it’s just not evenly distributed” William Gibson, 2003
AI is here and is already being put to work to support …
“Should I pay for information?”It’s a common theme in some research projects where data may not be readily or easily accessible. To answer, you need …
Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn’t. …
Ensuring your insights have maximum impact has always been the goal of market research. The same is true for researchers in marketing and other fields. …
