Who is in charge of Knowledge?

Who is in charge of knowledge within your organisation? Who handles Knowledge Management and Knowledge Productivity?Nobody?Worse still, the IT depart...

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Humans and Machines

Who is best at helping us to make better decisions, humans or machines? This is not an entirely straightforward question. Machines (i.e. AIs) are alr...

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Information is not knowledge

Many organisations talk about being “data driven”. The reality, of course, is that data doesn’t drive organisations. It is simply part of a pro...

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Can I trust the data?

Can you trust the data? It’s a question every researcher has asked themselves at some point in the process. The answers will depend on several fact...

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Bad research, bad data

Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn...

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Are you sitting comfortably?

Ensuring your insights have maximum impact has always been the goal of market research. The same is true for researchers in marketing and other field...

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