Bad research, bad data
Research is at the centre of most business decisions. Businesses use it to understand what their customers want, what works for them, and what doesn’t.…
data
Are you sitting comfortably?
Ensuring your insights have maximum impact has always been the goal of market research. The same is true for researchers in marketing and other fields.…
How linear is your research?
How do you approach a research question? Do you follow a linear procedure, which begins with sourcing and moves through the standard steps of research…
Make sure your clients understand the process
Problem: The client doesn’t seem to know what market research is, or what it can do for them This is hardly a unique situation, but…
When it comes to insights, don’t bury the lede
“How many teams still deliver 50+ page PDF results?” The question was asked on Twitter by a researcher who works for YouGov, who then followed…
Embracing agility in market research
It has been a strange couple of years for market research. The pandemic led to a number of job losses in the sector, as clients…
Is MR doing AI wrong?
Artificial Intelligence. Machine Learning. It’s the future. Or is it? The Market Research (MR) sector is, like many others, beginning to embrace new and emerging…
What isn’t customer closeness?
By Oliver Gwynne Customer closeness is an active measure of your awareness and alignment to your customer’s needs and values. It is something that every…
Real world performance in digital innovation
Is digital research truly effective? Can it deliver the same insights as first-hand observation or in-depth interviews? These were the questions that drove Blue Yonder…
AI in MR
Join Insightflow for what we believe will be a lively discussion on AI in market research. This time, we’re using a debating society premise:This house…
