Are you sitting comfortably?

Ensuring your insights have maximum impact has always been the goal of market research. The same is true for researchers in marketing and other field...

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How linear is your research?

How do you approach a research question? Do you follow a linear procedure, which begins with sourcing and moves through the standard steps of researc...

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Is MR doing AI wrong?

Artificial Intelligence. Machine Learning. It’s the future.  Or is it? The Market Research (MR) sector is, like many others, beginning t...

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