Café

Our (currently) virtual space for anyone interested in market research in all its forms to hang out and learn from each other

The Research Café

OK, so it isn’t a real café (yet), but we do love all the things you can find in a café. More importantly, if you produce, consume, or are interested in market or customer research in all its forms, the Insightflow Café is a space designed for you. You can meet up, see what others are doing in the sector, learn from each other and contribute your own ideas and experiences.

We are a small but rapidly growing community and membership is free, so why not register now?

Find out more

Join in

We are always looking for people who want to take part in our journey

Read

Our members drive the agenda. Articles and discussions about the issues that the practitioners think are important.
More reading...

Embracing agility in market research

David September 2, 2021 No Comments

It has been a strange couple of years for market research. The pandemic led to a number of job losses in the sector, as clients…

Blurring the lines between quant and qual

David July 21, 2021 No Comments

If recent articles in the trade press are anything to go by, we are witnessing the end of the Great Divide in market research. Qualitative…

Consumer insights vs market research for beginners

Sophiia July 16, 2021 No Comments

Market research has been evolving rapidly over the past few years. With this evolution, comes new ways of doing just about everything. Today we’re covering…

Events

The Café events series is designed to showcase great people and great ideas. Currently they are virtual events, but we will be launching live events as soon as possible!
See the full schedule

AI in MR

David May 25, 2021 No Comments

Join Insightflow for what we believe will be a lively discussion on AI in market research. This time, we're using a debating society premise:This house…

Raising the standard of sample and data quality

Sophiia July 7, 2021 No Comments

Sampling and data quality are key to great research. They are the foundations of great insights. Ron Sellers suggests that in some cases over 50%…

Our research platform

Connects people needing customer & market knowledge with research and researchers producing it

Increases the impact and reach of great research

Reduces the effort required to produce it

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