Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal data in compliance with UK GDPR and data protection laws.
Last updated: 29 July 2025
Data Controller
Insightflow is the data controller for the personal data we collect and process. You can contact us at:
Information We Collect
Personal Information You Provide
- Contact Information: Name, email address, phone number, company name, job title
- Account Information: Username, password, profile information
- Communication Data: Messages, feedback, support requests
- Business Data: Information about your organisation, use cases, requirements
Information We Collect Automatically
- Usage Data: Pages visited, time spent, features used, click patterns
- Device Information: IP address, browser type, operating system, device identifiers
- Location Data: General location based on IP address
- Cookies and Tracking: As described in our Cookie Policy
How We Use Your Information
Service Provision
- • Deliver AI Assistant services
- • Process your requests and inquiries
- • Provide customer support
- • Manage your account
Communication
- • Send service updates
- • Respond to inquiries
- • Provide technical support
- • Send important notices
Improvement
- • Analyse usage patterns
- • Improve our services
- • Develop new features
- • Ensure security
Marketing
- • Send promotional emails
- • Share relevant content
- • Invite to events
- • Product announcements
Data Sharing and Disclosure
We do not sell your personal data. We may share your information in the following circumstances:
Service Providers
Third-party vendors who help us provide our services (hosting, analytics, customer support)
Legal Requirements
When required by law, court order, or to protect our rights and safety
Business Transfers
In connection with mergers, acquisitions, or sale of assets (with notice to you)
Data Security
We implement appropriate technical and organisational measures to protect your personal data:
Your Rights Under UK GDPR
You have the following rights regarding your personal data:
Right of Access
Request a copy of the personal data we hold about you
Right to Rectification
Correct inaccurate or incomplete personal data
Right to Erasure
Request deletion of your personal data in certain circumstances
Right to Restrict Processing
Limit how we use your personal data in certain situations
Right to Data Portability
Receive your data in a structured, machine-readable format
Right to Object
Object to processing based on legitimate interests or for marketing
To exercise your rights: Contact us at privacy@insightflow.io. We will respond within one month. If you're not satisfied with our response, you can complain to the Information Commissioner's Office (ICO).
Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy:
International Data Transfers
Your personal data may be transferred to and processed in countries outside the UK. When we do this, we ensure adequate protection through:
Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal data from children under 13. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by:
Questions About This Policy?
If you have any questions about this Privacy Policy or our data practices, please contact us:
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk