Insightflow Investor Deck
Building the future of AI-powered business transformation
Company Overview
Insightflow is an AI accelerator platform that makes building expert AI applications quick and simple.
Our mission is to transform how businesses operate by making AI accessible, practical, and tailored to specific company needs, enabling organizations to achieve unprecedented levels of efficiency and innovation.
Companies currently have to build their business around the way multiple SaaS systems work. With Insightflow they can use AI agents to tailor these systems around the way they want to work and what make them unique.
Domain-specific AI solutions that understand your business context
Rapid deployment of AI assistants in hours, not months
Channel partnership model for scalable growth
Our Vision
We envision a future where every business has access to specialized AI teams that understand their unique systems, processes and data. Their teams can make AI their UI - where they only have to chat to get stuff done.
"Insightflow is building the infrastructure for domain-specific AI that will transform how businesses operate in the AI era."
The Problem
Generic AI lacks business-specific knowledge, limiting its usefulness for specialized business tasks
Building custom AI solutions is time-consuming, expensive, and requires specialized expertise
Businesses struggle to integrate AI into existing workflows and systems effectively
Our Solution
Information - Team-specific knowledge bases and trained AI's that make AI truly understand the business context.
Intelligence - Rapid AI assistant creation platform using templates that build specialized AI agents in minutes
Integration - Safely allow AI Agents and automations access to existing systems to read and write data
Market Opportunity
The AI market is experiencing explosive growth, with domain-specific AI solutions positioned to capture significant value. We are initially targeting Consultancies and Tradeshow organisers with solutions that offer services to their customer base. These services are designed to drive wider adoption of the platform from those clients.
£551.2M
Total Addressable Market
Combining 22,400 tradeshows (£11.2M) and 180,000 consultancies with 3 clients each (£540M)
£205.3M
Serviceable Available Market
Reachable tradeshows (£5M) and consultancies across UK, US, and EU markets (£200.3M)
£23.8M
Serviceable Obtainable Market
Realistic market capture in 3 years of £1.8M from tradeshows and £22M from consultancies
Market Trends
Rapid AI Adoption
75% of UK organisations expect AI investment to increase, while 50%+ of US companies already use AI in at least one business function. EU AI spending is forecast to reach $133 billion by 2028.
Consulting Firms as Catalysts
74% of companies struggle to scale AI value, creating demand for consulting services. Top firms like IBM, Deloitte, and Accenture are embedding GenAI into advisory services.
Tradeshows Modernizing
70% of event planners are piloting AI platforms for attendee engagement and marketing automation. Organisers are using AI for matchmaking, personalised agendas, and real-time analytics.
Implementation Challenges
30% of GenAI projects will be abandoned by 2025 due to data quality, governance, or unclear ROI issues—highlighting the need for domain-specific solutions like Insightflow.
Our Competitive Advantage
Insightflow's unique approach to enabling business-specific AI with rapid deployment creates significant barriers to entry.
Business-Specific Data Focus
Our platform excels at organizing, structuring, and leveraging business-specific information for AI and humans. This allows our AI assistants to truly understand your business context. Our tests show that specialized knowledge dramatically improves response accuracy and relevance compared to generic AI solutions.
Differentiate client facing solutions with AI
Custom AI agents and data schemas allow AI solutions that have the same knowledge and sound authentically like the people in the business.
Rapid AI Agent Creation
While competitors take months to build custom AI solutions, our platform enables the creation of highly specialized AI agents in minutes. This speed-to-value creates a significant competitive advantage and allows for rapid iteration and improvement.
AI assistants deployed in minutes vs. months with traditional approaches
Continuous improvement through AI-assisted knowledge base refinement
Versatile AI Platform
Insightflow supports everything from basic AI assistants to sophisticated AI agents and automations. This allows businesses to create a complete ecosystem of AI teams tailored to specific business needs and integrated with existing systems.
Multi-AI collaboration in a single conversation
Seamless integration with existing business systems
Channel Partnership Model
Our unique growth strategy leverages channel partnerships with tradeshow tech platforms, business services companies, and AI agencies. Together they create a scalable distribution network that accelerates market penetration and reduces customer acquisition costs.
Partnerships with established platforms and businesses provide immediate access to customers
Scalable growth model with lower customer acquisition costs
Business Model
Our business model combines monthly SaaS subscriptions with usage for profitable growth.
Revenue Streams
- Monthly/annual subscriptions with usage overages
- Channel partner commissions
- Enterprise customization
- Professional services
Channel Strategy
- Event Tech (tradeshow) platform partnerships
- Business Consulting companies
- AI agencies and consultants
- Industry-specific resellers
Growth Metrics
- Monthly recurring revenue
- Customer acquisition cost
- Channel partner growth
- AI assistant deployment rate
Traction & Customers
We're building momentum through strategic partnerships and early customer success.
Channel Partnership
Strategic partnership with Ffair event organiser platform, providing access to up to 140 event organisers.
This partnership enables us to scale rapidly by offering our AI solutions to a pre-established customer base.
Early Customers
We've secured initial customers including Intune DEI consultancy and Alison Copywriting.
These early adopters are providing valuable feedback and validation of our solution.
Customer Testimonials
"Insightflow is amazing! We have built a DEI Expert on the platform for leadership coaching. It gives answers that are authentically Intune answers and opens up a new revenue stream for us"
Celia Evans
Director, Intune Consulting
"I was using ChatGPT to draft copy, but it sounded so generic and obviously AI. With Insightflow, we have been able to build AI solutions trained specifically for each client. The Agents can go from idea to fully reviewed content tailored to the clients' voices and understanding their business"
Alison Yuen
CEO, Alison Copywriting
Our Team
Led by experienced founders with expertise in AI, business transformation, and growth.
Giles Blackburn
Founder, Technologist
Giles loves digital and has spent nearly 25 years delivering innovative digital solutions across startups and corporates in technical, commercial, strategy and advisory roles.
He was on the executive team of Comotion Consulting which advised clients on being customer led, digitally driven. He helped treble the revenues over 3 years and then sold the business to a US company in 2018.
During 5 years at the BBC Giles ran a project to define the audience engagement strategy for the corporation. Later, he was responsible for all of the BBC technology suppliers. He also ran a project responsible for making the BBC’s archive searchable.
Giles spent 4 years as fractional CTO supporting National Association of Broadcasters in the US through a digital transformation.
Richard Sherrard
Director, AI Solutions
Richard has built his career around turning messy data into clear, actionable insights. He used to be the person you'd hand a pile of complex data to, and two days later he'd emerge from a dark room with valuable answers. Now, thanks to AI, he creates solutions that deliver those insights in minutes or hours rather than days or weeks, helping businesses unlock efficiency and act faster.
He’s able to do this because he’s spent 20 years immersed in all kinds of data (and all kinds of businesses!), working for Deloitte and consulting firms across many sectors including finance, technology, healthcare, events and more. Having reviewed and worked with hundreds of companies, Richard can quickly grasp the unique nuances of your business and craft AI solutions tailored to your needs.
Graham Ruddick
Founder, Growth
Graham understands the power of bringing people together with technology. He has over 25 years experience of creating effective connections in a digital and real world context.
He has worked at Centaur, Reed Exhibitions, Trinity Mirror and EMAP in various roles including Digital Marketing Director, Managing Director and Global E- Business Director.
After 15 years developing ever more sophisticated approaches to commercial community, He founded Digital Doughnut and helped build a community of over 1.4 million digital and marketing professionals. He has spent the 5 years prior to Insightflow as a strategic consultant helping businesses develop growth, brand and community strategies.
Investment Opportunity
Join us in building the future of domain-specific AI.
Seeking £1.5M in Funding
Use of Funds
Marketing and customer acquisition
Expanding channel partnerships
Growing the engineering and sales capability
Product development and platform enhancement
Why Invest Now
Explosive AI Market Growth
The AI market is experiencing unprecedented growth, with domain-specific AI solutions positioned to capture significant value.
Early Mover Advantage
Our focus on domain-specific AI and rapid deployment gives us a significant advantage in an emerging market.
Channel Partnership Model
Our unique growth strategy through channel partnerships creates a scalable path to market with lower customer acquisition costs.